Driving more calls & Customers from AdWords &Bing

Driving more calls & Customers from AdWords &Bing

What Is Call

Analytics & Why

Does It Matter?

Search has gone mobile.

And thanks to smartphones and click-to-call, consumers are

responding to paid search ads by calling businesses by the

billions. And these callers convert to revenue 10x-15x more

than web leads.

But these calls, while often the most lucrative type of

conversion, are also the most difficult to track and measure.

They are creating a black hole in paid search ROI data that has

made optimizing PPC campaigns a challenge.

It’s why marketers investing in paid search must shift their old

desktop-centric thinking and adopt new ad, bidding, and

attribution strategies to drive more call conversions and sales.

This guide will help you get started