{"product_id":"driving-more-calls-customers-from-adwords-bing","title":"Driving more calls \u0026 Customers from AdWords \u0026Bing","description":"\u003cp\u003eDriving more calls \u0026amp; Customers from AdWords \u0026amp;Bing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat Is Call\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnalytics \u0026amp; Why\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes It Matter?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSearch has gone mobile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd thanks to smartphones and click-to-call, consumers are\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eresponding to paid search ads by calling businesses by the\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebillions. And these callers convert to revenue 10x-15x more\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ethan web leads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut these calls, while often the most lucrative type of\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003econversion, are also the most difficult to track and measure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey are creating a black hole in paid search ROI data that has\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003emade optimizing PPC campaigns a challenge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s why marketers investing in paid search must shift their old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003edesktop-centric thinking and adopt new ad, bidding, and\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eattribution strategies to drive more call conversions and sales.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis guide will help you get started\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45152145572022,"sku":null,"price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/1885\/9958\/files\/IMG_4875.jpg?v=1780241589","url":"https:\/\/digitalproducthub.xyz\/products\/driving-more-calls-customers-from-adwords-bing","provider":"Digital Product Hub","version":"1.0","type":"link"}